You probably didn’t even know that it WAS National Hotdog Month, did you? Well, you were likely a part of it, consciously or not. Take a journey with us, if you will back to the beginning of July. You were most likely preparing for some sort of BBQ that you were either hosting or attending. Planning to wear all your reddest reds and whitest whites to show your obligatory once-a-year undying Canadian pride.Maybe you even grabbed those roller blades from 1987 because, “ya know, maybe a roller hockey pick-up game will ensue in the parking lot.” All of these personal moments will be wonderful lasting memories from the summer. But here’s what you didn’t know: Amidst all the festivities and fun, hotdogs had already planted themselves in your subconscious, and became a part of your July long before Red, White, and Barbecue were even on the radar. Check this out.
by Tyler Erickson
Digital Marketing Manager, Shopper Intelligence North America